how Lifecycle helped Three launch real time billing for their wholesale business and partners

establishing a multi-tenanted cloud based OCS platform to simplify and expand access to the MVNO market

the Three story

Three were looking for a dynamic, real time, online charging system (OCS) and associated control for their MVNO, SMARTY. They also wanted to simplify and expand access to the wider MVNO market by introducing a cloud based solution that could be easily adopted by wholesale partners.

They wanted an experienced partner with a tried and tested OCS solution, which could be fully integrated into the Three network. The solution would be externally hosted and managed, easily available and adaptable to all their wholesale partners.
The required timescale for introducing an OCS cloud-based platform was six months.

Working with Lifecycle they were able to deliver OCS to SMARTY customers in the required timescale, launch an MVNO for a well-known UK high street retailer and offer an end to end solution for future MVNOs.

the challenge

To onward develop Lifecycle’s standard ALLinONE platform to create real time, OCS billing mechanisms

To work with Three Wholesale and SMARTY (initially) to design the solution and its various components

To provide Three Wholesale with a hosted OCS platform with open technology and APIs, and an end to end solution to support MVNOs to develop their own mobile applications and propositions

To automate the whole process

why Lifecycle?

Lifecycle had already worked with Three Wholesale on a number of projects.

They were impressed with Lifecycle’s industry-leading software, secure hosting solutions and specialist project management and technical support. With a long history of working with Lifecycle, they were convinced that Lifecycle would be the right partner to deliver a real time OCS billing engine in the short term, and an end to end solution to support their MVNO expansion in the longer term.

The initial phase of the project was agreed around OCS and SMARTY.

the journey

The overall architecture, including the integration and connectivity with Three’s network was initially defined and agreed to meet their availability and bandwith requirements.

Lifecycle’s Projects Team supported Three Wholesale with solution design and delivery. Lifecycle’s expert product knowledge, attention to detail and pragmatic approach were invaluable in defining how the Diameter interface should link into multiple data centres, and ensured implementation documents were quickly finalised.

Lifecycle’s project specialists effectively managed the onward development of SMARTY’s ALLinONE Billing solution. This was already being used to process CDRs, manage provisioning, workflows and notifications. The solution needed to be switched from a standard CDR feed to a Diameter interface to enable the OCS billing engine.

Prior to live deployment, utilising their test platform, Lifecycle and Three were able to implement full end-to-end functional testing of the new solution. This reduced the inherent risk of change and enabled a controlled customer migration to the new platform.

 

"Three have an established and long term relationship with Lifecycle. They have been a significant partner throughout our growth journey offering a range of services and solutions that are used internally, with our MVNOs and their customers. I have always found Lifecycle to be enthusiastic with a “can do” attitude which is invaluable when working in an agile fashion to deliver rapidly for our MVNO partners."

Duncan Finlay,

Head of Products and Marketing, Three Wholesale

meeting Three's needs

Lifecycle supported the launch of SMARTY in 2017 and the launch of the MVNO for a well-known high street retailer in 2018, along with both MVNOs migration to the Lifecycle provided Three OCS platform in late 2018.

This allowed SMARTY to charge their customers in real time, based on service usage, thereby minimising risk by ensuring that credit is available before usage is authorised. It enabled them to increase high value, higher-risk usage such as roaming. It also gave them the ability to effectively deliver accurate service notifications to customers, especially around regulatory limits, through real-time call control.

Three Wholesale were able to use the established ALLinONE OCS solution to quickly and easily launch the high street retailer’s MVNO proposition. As a new MVNO within an established retailer, Lifecycle enhanced the standard solution to integrate with their existing loyalty scheme and incorporated all the real time features offered by the recently implemented OCS.

Lifecycle has worked in collaboration with both MVNOs on a number of projects which have enabled them to disrupt the mobile market and significantly increase their subscriber base. Both MVNOs are winning industry accolades. SMARTY won the 2019 USwitch ‘Best PAYG Network’, ‘Best Value SIM-only Network’ and a Trustpilot score of 8.9. The UK high street retailer was Highly Commended in the ‘Best MVNO’ category in the MobileNews 2019 Awards.

Integrating the ALLinONE suite into the OCS platform provides a full pre and post-pay real-time solution, with additional modules including network provisioning, SIM management, CRM, self care, mobile app, reporting and Business Intelligence, offering a full end to end MVNO solution. The complete solution, or any of its individual modules, are readily available to Three and all their wholesale partners.

 

"Since launch Lifecycle have worked in partnership with the team at SMARTY to help us achieve success. We have been extremely innovative with our propositions to accelerate the acquisition of subscribers introducing a range of initiatives to the market including our data discount, refer a friend and reward schemes. The team at Lifecycle have been able to successfully accommodate all of our requirements often within short timescales. In July 2018 we migrated onto Lifecycle’s real time OCS platform that enabled us to reduce SMARTY’s financial risk and offer extended services such as international roaming to all subscribers for the first time. The magnitude of this project meant there were risks of disruption. However Lifecycle’s knowledgeable and pragmatic team were able to deliver a seamless transition which was a great result for SMARTY."

Tim Pyper,

Head of Operations, SMARTY

the value

The expert Lifecycle Projects Team worked collaboratively with Three’s network team and the SMARTY and high street retailer business owners. Working In partnership, they determined and modelled the best customer experience, prior to progressing into development and implementation.

Lifecycle’s OCS platform has enabled Three Wholesale to make their network more accessible and more cost effective for their partners. The flexible solution can seamlessly integrate into many different third-party systems, with high levels of automation and integrity, saving time and effort for future MVNOs.

Lifecycle’s flexible and agile approach has enabled Three and their wholesale partners to be truly innovative, continuously supporting them to evolve, test and refine MVNO propositions, products, promotions and in-life experience. Working closely with the MVNO and third party project teams, Lifecycle supported exploratory solutions, implemented in phases and ensured that the holistic delivery was kept in scope, in budget and on time.

By providing a live and test platform, Lifecycle fully verified all changes before going live, minimising risk and impact on customer experience.

Once launched all MVNOs are provided with ongoing support. Lifecycle’s teams manage the hosted environment and all aspects of the charging and invoicing processes. This level of ongoing support and ownership enables Three and their wholesale partners to concentrate on building commercial success, proposition creation and sales.

 

"I just wanted to say personally, THANK YOU for being a great team to work with.

Lifecycle’s attitude to delivery is so positive. You are extremely accommodating and flexible and it genuinely is such a pleasure to work with you. Based on past experience of delivering such a large and complex solution, I wasn’t expecting to have such a quiet week this week, which is testament to your expertise and your platform, of which you ought to be incredibly proud.

I hope to work on many more projects with Lifecycle Software."

Kelly Davidson,

Project Manager, Three

could your business reinvent an industry

If you think you would benefit from the services we offer, or require the technical expertise to enable an innovative business idea, contact Lifecycle via info@lifecycle-software.com or call us on +44 (0)1635 553 400 to start the conversation.

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