
Event Intelligence™
Turning insights into profit: acquire, retain, and grow
With Event Intelligence, we bring Customer Value Management to life. We guide your clients through every stage of the customer journey: acquiring new customers, retaining them through personalised experiences, fostering loyalty, and turning them into brand advocates who bring in even more customers.
Create targeted campaigns, deliver hyper-personalised experiences, and boost both revenue and ROI — all while ensuring a seamless, impactful journey from start to finish.
Unlock the value of your data
Transform your data into actionable insights with Event Intelligence™, the ultimate solution for businesses looking to optimise customer engagement and drive results.
- Smarter Data management: Streamline customer management with data orchestration for sharper insights and real-time actions
- Targeted campaigns: Create tailored segments and personalised strategies that deliver results
- Speed & Reliability: Powered by MongoDB and ElasticSearch for fast, seamless data processing
- Actionable insights: Empower IT and marketing with real-time insights and an easy-to-use drag and drop interface

Data Meets Strategy

Gain a clear view of the customer journey, identifying key moments to take the right actions at the right time.

Effortlessly create tailored use cases with our drag-and-drop workflow designer. Build triggers and logic step by step for faster, more effective results.

Deliver campaigns through SMS, RCS, Email, or push notifications. Customise with templates, personalise messages, track results, and automate retries for maximum impact.

Boost retention and reward loyalty with tailored promotions, rewards, and partner deals. Identify customer needs and create experiences that truly stand out.

Identify exit signals and trigger personalised offers to retain customers. From end-of-contract deals to payment reminders and inactive SIM re-engagement, reduce churn and build loyalty effortlessly.

Upsell based on customer behaviour, like frequent international calls or free trials. Integrate loyalty points, offer service bonuses, and boost acquisition with "refer-a-friend" rewards.
Choose from hundreds of triggers to create unique experiences for your customers

Customer Prospection
Take customer engagement to the next level with Event Intelligence™, the ultimate tool for optimising lead nurturing, cart abandonment recovery, and retargeting efforts.
- Turn leads into loyal customers: Use smart data management to profile leads, track interactions, and deliver tailored follow-ups that resonate.
- Recover abandoned carts with precision: Trigger automated, personalised messages that remind customers of what they left behind and offer incentives to close the deal.
- Retarget smarter: Leverage detailed insights to identify and re-engage high-value prospects with offers and campaigns they can't ignore.

Customer Care
Once you’ve acquired your customers, the journey is just beginning. Event Intelligence empowers you to deliver exceptional customer care and ensure long-term satisfaction, loyalty, and growth through its advanced features: effortless onboarding, engaging rewards and gamification, smart vouchering, loyalty strategies, upsell and cross-sell opportunities.
With Event Intelligence™, you’re not just managing customer relationships, you’re transforming them into meaningful, long-lasting partnerships. From onboarding to upselling, we ensure every step of the customer journey is seamless, personalised, and impactful.

Combat Churn
With Event Intelligence, retaining customers becomes smarter and more effective. By analysing customer data in real time, our platform identifies profiles at risk of contract cancellation, allowing you to act before it’s too late.
- Risk detection: Through advanced data interpretation, Event Intelligence detects early signs of potential churn, such as reduced usage patterns, failed payments, or inactive accounts.
- Targeted downsell strategies: Offer at-risk customers more affordable or tailored packages to maintain their loyalty and meet their changing needs.
- Winback campaigns: Re-engage lost customers with personalised offers and incentives designed to bring them back to your service, turning potential losses into renewed relationships.
Event Intelligence™ transforms data insights into actionable anti-churn strategies, empowering you to keep your customers satisfied, engaged, and loyal.

Our ecosystem
Lifecycle's BSS is designed as a modular solution, making it flexible enough to suit any communication service provider (CSP) or digital service provider (DSP) requiring business process support. The modules below can be deployed separately or in multiple combinations to enhance and automate operational processes depending on your specific requirements.
CCS - Real Time Charging
Lifecycle’s CCS platform is 3GPP compliant, highly available and resilient with real-time rating and service control. It provides the essential Charging Function of a 5GC network for both online and offline servicesCRM MultiOrder
Provides holistic management of all interactions with a clear view of the customer journey, empowering customer care agents to deliver customer service excellenceMy Account Self Care
Responsive, configurable self-care, the My Account module enables customers to quickly and easily access and manage their account.Event Intelligence
Event Intelligence uses AI to capture network events and orchestrate processes, manage fraud and use real-time triggers to deliver contextual campaigns.
Business Intelligence Module
Business Intelligence is a powerful and flexible reporting module that enhances the competitive edge of your business.Provisioning & Switching
The Provisioning & Switching product delivers integration to network operators, allowing automated SIM activation, suspension, termination, services, porting and more.ALLinONE Billing
Flexible and feature rich platform, facilitating the billing of complex and disparate products across a wide range of usage and subscription based services.Contact Center & Bots
Provide customer service agents with a full toolkit to directly support customer queries in real time from a single web interface.Content Management System
Create stunning, functional websites with automated onboarding to boost acquisition. White-labelled interface adaptable to your needs.BSS Solution
Lifecycle’s BSS is a comprehensive suite of modules that support the end-to-end, back office operations of wholesale and retail telecoms providers and other subscription-based service enablers.Get in touch with us
Find out more about how Lifecycle can help you accelerate your business growth and reach your goals.
Resources

This free eBook sums up the customer-centric telecom strategies that cut through the noise, give value to the customers and generate new revenue streams for telecommunications.
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Embark on a transformative journey through our latest webinar, Accelerating BSS Transformation with Microsoft, where we have delved into the heart of cutting-edge Business Support Systems (BSS) evolution.
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This new study from Juniper Research forecasts that global revenue from MVNO-in-a-Box services will surpass $1 billion by 2029, up from $310 million in 2024. This growth is expected as more digital service providers add connectivity solutions to their core offerings.
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